It’s not just about the one company, either - because Supreme has some of the freshest collabs with other brands, whether they be other fashion lines or famous movies. People go crazy for the red block letter logos, and every time there’s a Supreme pop-up shop or a new collection drops ( which is weekly), lines are out the door and wrapped around the block as urban fashionistas await the chance to buy the newest hotness hitting the streets.Ĭelebrities and your favorite local “it people” are always rocking the brand’s items, which range from shirts and pants to keychains and luggage to catcher’s masks and umbrellas. In the process, the company has become the preferred gear for people of any counterculture and has wedged its way into the mainstream. What began as a skate brand has now lost some of its skater focus. Their fans don’t just drink the Koolaid, they run an IV drip of the stuff. Or whatever is more frenetic and impassioned than a cult following.
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